Importance of Branding

As I sit here writing this, Hurricane Ian continues to pummel SW Florida. Thankfully, we are not in an area that has been severely effected and we still have power, wifi and running water (for now). With that said, I’ve had the opportunity to work on the website as it seems life for most Tampa Bay residents has been put on pause until this storm blows over.

My personal brand is undergoing a revamp as I work on my daily routine and rigorously pursue accomplishing the 75 Hard challenge created by Andy Frisella. Being a 24 year old (don’t discredit me just because of my age) who has only worked a 100% career since I graduated from college has put me in a very unique position to see things from a different lens. It takes time to build a business and I am grateful to had the RealAF podcast to lean and push me through very many trials and tribulations I have not yet seen subside. However, it really put things into perspective that it really is just part of building a business and you’ve got to keep your nose to the grindstone.